The First Primus Group (consisting of Nigeria operations of Ogilvy Africa, amongst other subsidiaries) has announced senior-level appointments to bolster its country’s leadership team and the business.
The three new appointees announced by Seni Adetu, Group CEO of First Primus Nigeria, include Henry Akpede, who will be the new country manager and chief creative officer, Sandeep R. Inamke, director business development & strategy, and Jolomi Awala as the creative director.
In his remarks following the appointments, Adetu noted that the new appointments are expected to reassure their clients of their intent at continuing to partner with them to achieve new heights of possibilities for their businesses.
“Our core objective as a company is to deliver the best to clients and I believe this team will help us to achieve this and much more,” he said.
Akpede, a creative professional with over 15 years’ experience working in some of the top advertising agencies, is expected to bring in strong insight-driven creative skills and hands-on experience in creative project management, connected consumer journeys and creative innovation.
He will be charged with the responsibility of leading the day-to-day business operations while doubling as the backbone of quality assurance of the creative service delivery.
Inamke is a seasoned brand & advertising professional with over 25 years of work experience and has worked across continents, categories, and managed multinational brands in India, Tanzania, Uganda, Kenya, Nigeria & South Africa.
Awala, an experienced creative leader with 12 years’ hands-on experience garnered mostly at Insight Publicis Limited, is highly effective in creatively utilising storytelling and brilliantly executing the same in deepening the connection between brands and consumers for impactful marketing communication solutions. He has worked across a range of Nigerian and global brands.
According to Vikas Mehta, CEO, Ogilvy Africa, the appointments signify the agency’s commitment to championing the transformation of the marketing communications landscape in Nigeria.
“We value Seni’s continued commitment to strengthening Ogilvy Africa in Nigeria by ensuring we have the right people driving the agency. We expect the new leadership team to bring a significant difference in the value to our clients in this key market,” Mehta said.
He further added that they were proud of what Akpede has done over the years for the agency, and welcome Inamke and Awala to the Ogilvy Africa family.