The Chief Executive Officer/Managing Director of Lilvera Group, Buchi Johnson, has urged clients and corporate organisations to review their marketing plans and budgets as a result of the Covid-19 pandemic that has redefined the dynamics of the Nigerian marketing environment.
The London Business School alumnus, who spoke to journalists in his Lekki office, said that there will be new opportunities post pandemic that brands can pivot to be a part of.
Technology is making it very easy for us to get a lot of things done and presently, any business that wants to make it has to create strategies using technology to achieve success online.
“Going forward, a serious minded organisation that wants to achieve great success for its brand and products must adopt an 80% to 20% budget planning in favour of online for its marketing activities. This is as a result of the Covid-19 impact on bottomline as well as government regulations,” Johnson said.
The Lilvera Group boss, who believes that brands must make a conscious effort to understand their consumers’ online needs, said, “Understanding your consumers’ online behaviors will help any brand align with their needs. To achieve this, brands must ensure their teams are social media savvy to meet consumers need.”
“It is also important that businesses should have a crisis management plan on hand, the pandemic is a huge crisis that a lot of businesses did not envisage and could not manage. This, caused a lot of businesses to shut down or lay off workers. It is important now more than ever to have a crisis management plan,” Johnson stated.
As a marketing communications expert with over 12 years’ experience, Buchi said, “I have come to understand that change is permanent and to stay relevant, one most understand the trends and stay steps ahead of uncertainty.”
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